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工商管理英語Chapter1 計劃添加文本

時間:2006-01-08 16:00來源:互聯網 提供網友:zhx821120   字體: [ ]
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    (單詞翻譯:雙擊或拖選)

  [00:00.00]project    n.
[00:00.47]項目
[00:00.94]finance  n.   vi.
[00:01.53]財政        籌資
[00:02.12]accounting1    n.
[00:02.80]會計
[00:03.47]advertising2    a.     n.
[00:04.10]廣告      廣告業
[00:04.73]graduate    vi.
[00:05.43]畢業
[00:06.14]prototype    n.
[00:06.73]原型
[00:07.31]seminar   n.
[00:07.89]研討會
[00:08.46]MD:OK,let's have a look very briefly3 at the current depertmental projects.
[00:11.21]總經理:好的,我們來簡要地看看各部門目前規劃的情況。
[00:13.95]Why don't we start with EDP?
[00:15.23]我們何不從電子數據處理部開始呢?
[00:16.51]What are you working on at the moment?
[00:17.55]你們目前在進行哪方面的工作?
[00:18.60]EDP:we're doing a user study for the installation of the new micros.
[00:20.64]電子數據處理部:我們正在進行一項安裝新微機的用戶調研。
[00:22.67]So we're talking to all the new users at the moment.
[00:24.62]所以現在正與所有的新用戶談。
[00:26.57]MD:right,what about finance?
[00:27.81]總經理:好的,財務部怎么樣?
[00:29.05]I believe you are thinking of changing our accounting system.
[00:31.29]我想你們是在考慮更換我們的會計體系吧?
[00:33.54]FM:Yes,that's right.
[00:34.29]財務經理:對,是這樣。
[00:35.03]We're having problems with the old system so we're looking into a new accounting system.
[00:38.61]舊的會計體系給我們造成許多麻煩,所以我們在研究一種新的會計體系。
[00:42.19]MD:Fine,let's move on to marketing4.
[00:43.87]很好。下面,我們來談談市場部的情況吧。
[00:45.56]Are you working on any special project?
[00:46.96]你們目前開展有什么具體計劃嗎?
[00:48.35]MM:Not really;but we are planning an advertising campaign for our new product.
[00:50.85]銷售部經理:沒有,不過我們正計劃為我們的新產品開展一項宣傳活動。
[00:53.34]MD:Interesting.
[00:54.31]總經理:這很不錯。
[00:55.28]I look forward to seeing it.
[00:56.35]我盼著這活動的開展呢。
[00:57.42]What about Production?
[00:58.54]生產部的情況怎么樣?
[00:59.66]PM:Well,as you know,we are currently installing the new automated5 assembly line.
[01:02.47]生產部經理:噢,您知道,目前我們正在安裝新的自動裝配線。
[01:05.28]MD:Of course.You must be pretty busy.
[01:07.04]總經理:很好。你們一定很忙。
[01:08.81]Personnel,what are you doing?
[01:10.11]人事部,你們在忙什么呢?
[01:11.42]PeM:We're trying to recruit new young graduates at the moment.
[01:12.91]人事部經理:我們現在正設法招聘新出校門的年輕畢業生。
[01:14.40]MD:How's that going?
[01:15.28]總經理:進行得怎么樣?
[01:16.17]PeM:Fine.
[01:16.66]人事部經理:挺好。
[01:17.14]MD:Well,the Administration Department is not represented here today.
[01:20.21]總經理:很好,今天行政部沒有代表出席。
[01:23.28]They are moving to new offices next week,so they've got their hands full.
[01:26.60]他們下周要搬到新辦公室去,所以騰不出手來。
[01:29.91]Research and Development department is also very busy they're testing the new prototype.
[01:33.77]研究開發部也特別忙在測試新的樣品。
[01:37.62]That just leaves Transport and Management Services.John?
[01:40.15]這樣就只剩下運輸部和管理服務部了。約翰?
[01:42.69]TM:The Transport Department is rationalizing the distribution network
[01:45.01]運輸部經理:運輸部在對送貨網絡進行合理化改革
[01:47.34]so we're hoping for some big cost cuts in the near future.
[01:49.44]所以我們盼望著不久的將來就能大大降低成本。
[01:51.54]MD:Good.And Management Service?
[01:52.77]部經理:好。那么管理服務部呢?
[01:54.00]MSM:Well,we haven't got anything we're working on just at the moment.
[01:56.04]管理服務部經理:眼下我們還沒有具體的工作。
[01:58.07]but we are running a series of quality training seminars next month.
[02:00.69]不過下個月要開辦一系列的質量培訓班。
[02:03.30]MD:Right,that just about covers it.
[02:04.76]總經理:好吧,我們要計論的大概就這么多了。
[02:06.22]mission   n.
[02:06.80]宗旨
[02:07.37]objectives    n.
[02:08.20]目標
[02:09.02]stated objectives
[02:09.87]宣稱的目標
[02:10.72]real objectives
[02:11.55]真實的目標
[02:12.39]decision   n.
[02:13.09]決策
[02:13.80]procedure      n.
[02:14.41]程序
[02:15.03]well_structured problems
[02:16.10]結構良好問題
[02:17.17]ill_structured problems
[02:18.24]結構不良問題
[02:19.31]programmed decision
[02:20.32]程序化決策
[02:21.32]non programmed decision
[02:22.35]非程序化決策
[02:23.39]group decision_making
[02:24.29]群體決策
[02:25.19]individual decision-making
[02:26.48]個人決策
[02:27.77]brainstorming
[02:28.56]頭腦風暴法
[02:29.34]nominal group technique
[02:30.44]名義群體法
[02:31.54]electronic meeting
[02:32.48]電子會議
[02:33.42]rule    n.
[02:34.11]規則
[02:34.80]policy    n.
[02:35.27]政策
[02:35.74]The planning function involves defining an organization's goals.
[02:38.16]計劃職能包括定義組織的目標。
[02:40.57]establishing an overall strategy for achieving these goals,
[02:42.80]制定全面戰略以實現這些目標,
[02:45.02]and developing a comprehensive hierarchy6 of plans to integrate and coordinate7 activities.
[02:48.35]開發一個全面的分層計劃體系,以綜合和協調各種活動。
[02:51.68]Planning establishes coordinated8 effort.
[02:53.40]計劃是一種協調過程。
[02:55.12]It gives direction,reduces the impact of change,minimizes waste and redundancy,
[02:59.15]它指明方向,減少變化的沖擊,使浪費和冗余減至最少,
[03:03.17]and sets the standards used in controlling operations.
[03:05.23]并設立控制的標準。
[03:07.30]For the most part,operational planning dominates the planning activities of lower_level managers.
[03:11.39]在大多數情況下,基層管理者的計劃活動主要是制定作業計劃。
[03:15.47]As managers move up the hierarchy,their planning role becomes more strategy-oriented.
[03:19.17]當管理者在組織中的等級上升時,他的計劃角色就更具戰略導向。
[03:22.87]Strategic plans cover an extensive time period(typically five or more years),
[03:25.78]戰略計劃覆蓋較長的時間(通常為五年或更長),
[03:28.69]cover broad issues,and include the formulation of objectives.
[03:31.03]涉及廣泛的問題,并包括制定目標。
[03:33.37]Operational plans cover shorter periods of time,focus on specifics,
[03:36.33]作業計劃覆蓋較短的時間,集中于具體的問題。
[03:39.30]and assume that objectives are already known.
[03:41.20]并假定目標是已知的。
[03:43.11]Strategic plans cover an extensive time period(typically five or more years),
[03:46.10]戰略計劃覆蓋較長的時間(通常為五年或更長),
[03:49.09]cover broad issues,and include the formulation of objectives.
[03:51.16]涉及廣泛的問題,并包括制定目標。
[03:53.22]Strategic plans
[03:54.00]戰略計劃
[03:54.79]Operation plans
[03:55.59]作業計劃
[03:56.38]Short_term plans
[03:57.13]短期計劃
[03:57.87]Long_term plans
[03:58.60]長期計劃
[03:59.33]Specific plans
[03:59.96]具體計劃
[04:00.59]Directional plans
[04:01.28]指導性計劃
[04:01.97]Directional plans are preferred over specific plans when uncertainty9 is high and when the organization is in the formative and the decline stages of its life cycle.
[04:08.78]當環境的不確定性提高,以及當組織處于生命周期的形成階段或衰退階段時,指導性計劃比具體計劃更可取。
[04:15.58]Commitment concept means that plans should extend far enough to meet those commitments made today.
[04:19.37]許諾概念是指計劃期限應該延伸到足夠遠,以便在此期限中能夠實現當前的許諾。
[04:23.16]Planning for too long or for too short a period is inefficient10.
[04:25.65]計劃對太長的期限和太短的期限都是無效的。
[04:28.15]Three contingency11 factors in planning include a manager's level in the organization,
[04:31.20]計劃過程存在著三種權變因素,包括管理者所處的組織層次。
[04:34.26]the degree of environmental uncertainty,and the length of future commitments.
[04:37.09]環境的不確定性以及未來許諾的時間長度。
[04:39.93]Objectives are the foundation of planning.
[04:41.82]目標是計劃的基礎。
[04:43.72]Objectives are desired outcomes for individuals,groups or entire organizations.
[04:46.86]目標是個人、小組或整個組織希望的成果。
[04:50.01]Traditional objective setting means that objectives are set at the top and then broken down into subgoals for each level in an organization.
[04:55.43]傳統的目標設定的方法是指目標同組織的最高管理者設定,然后分解成子目標落實到組織的各個層次上。
[05:00.85]The top imposes its standards on everyone below.
[05:03.23]最高管理者將目標強加于下屬。
[05:05.61]Management by objectives(MBO)is a system in which specific performance objectives are jointly12 determined13 by subordinates and their superiors,
[05:11.69]目標管理是一套系統,在這個系統中,下級與他們的上司共同確定具體的績效目標。
[05:17.78]progress toward objectives is periodically reviewed,and rewards are allocated14 on the basis of this progress.
[05:22.70]并且定期檢查完成目標的進展情況,而獎勵則是根據目標的完成情況來確定的。
[05:27.63]Strategic management process is an eight_step process that encompasses15 strategic planning,implementation and evaluation16.
[05:32.81]戰備管理過程包含八個步驟,是一個制定戰略計劃,實施戰略和評價戰略的過程。
[05:38.00]In a dynamic and uncertain environment,strategic planning is important.
[05:40.75]在動態的和不確定的環境下,戰略計劃是重要的。
[05:43.51]because it can provide managers with a systematic17 and comprehensive means for analyzing18 the environment,
[05:48.23]這是因為它能使管理者以系統的和綜合的方式分析環境,
[05:52.94]assessing their organization's strengths and weaknesses,
[05:55.12]評價組織的優勢和劣勢,
[05:57.30]and identifying opportunities for which they could develop and exploit a competitive advantage.
[06:00.65]以及發現組織有可能具有競爭優勢的機會。
[06:03.99]The term SWOT analysis refers to analyzing the organization's internal strengths and weaknesses as well as external opportunities and threats in order to identify a niche19 that the organization can exploit.
[06:13.11]SWOT分析是指分析組織內部的優勢和劣勢以及外部的機會和威脅以便發現組織能夠開發的細分市場。
[06:22.22]The BCG matrix identifies four business groups:stars,cash cows,question marks,and dogs.
[06:26.99]BCG矩陣區分出四種業務組合:吉星,現金牛,問號和瘦狗。
[06:31.76]At the business level,there are four adaptive strategies.
[06:33.80]在事業層存在四種適應戰略。
[06:35.83]Defenders operate in stable environments and produce a limited set of products for a narrow market segment.
[06:41.01]防御者運作在穩定的環境中,為狹窄的細分市場生產有限的一組產品。
[06:46.18]Prospectors operate in a dynamic environment,innovate,and seek flexibility20.
[06:49.51]探索者運作在運態的環境中,追求創新和靈活性。
[06:52.84]Analyzers minimize risk and maximize profit opportunities by seeking both flexibility and stability.
[06:56.77]分析者同時尋求靈活性和穩定性,使風險最小化和利潤機會最大化。
[07:00.70]Reactors are inconsistent and reluctant to commit themselves to any one specific situation.
[07:04.63]反應者不能在任何特定情況下做出前后一致的和果斷的承諾。
[07:08.56]Management assesses its organization's competitive advantage by analyzing the forces that dictate21 the rules of competition within its industry,
[07:14.46]管理者通過分析產業中支配競爭規則的力量,
[07:20.35](barriers to entry,substitutes,bargaining power of buyers and suppliers,and current competitive rivalry),
[07:24.54](進入障礙、替代品、購買者和供應者的討價能力、競爭者之間的競爭),
[07:28.73]and then selecting a strategy(cost leadership,differentiation,or focus)that best exploits its competitive advantage.
[07:33.62]然后選擇最能發揮競爭優勢的競爭戰略(成本領先,差別化,專一化戰略)。
[07:38.50]And then selecting a strategy(cost leadership,differentiation,or focus)that best exploits competitive advantage.
[07:43.14]選擇最能發揮競爭優勢的競爭戰略(成本領先、差別化、專一戰略)。
[07:47.77]corporate_level strategy
[07:48.91]公司層戰略
[07:50.05]stability strategy
[07:50.88]穩定性戰略
[07:51.72]growth strategy
[07:52.39]增長戰略
[07:53.05]retrenchment strategy
[07:53.87]收縮戰略
[07:54.70]combination strategy
[07:55.55]組合戰略
[07:56.40]business_level strategy
[07:57.23]事業層戰略
[07:58.07]adaptive strategy
[07:59.01]適應戰略
[07:59.95]competitive strategy
[08:00.80]競爭戰略
[08:01.65]cost_leadership strategy
[08:02.64]成本領先戰略
[08:03.63]differentiation strategy
[08:04.66]專一化戰略
[08:05.69]focus strategy
[08:06.45]專一化戰略
[08:07.21]functional_level strategy
[08:08.08]職能層戰略


點擊收聽單詞發音收聽單詞發音  

1 accounting nzSzsY     
n.會計,會計學,借貸對照表
參考例句:
  • A job fell vacant in the accounting department.財會部出現了一個空缺。
  • There's an accounting error in this entry.這筆賬目里有差錯。
2 advertising 1zjzi3     
n.廣告業;廣告活動 a.廣告的;廣告業務的
參考例句:
  • Can you give me any advice on getting into advertising? 你能指點我如何涉足廣告業嗎?
  • The advertising campaign is aimed primarily at young people. 這個廣告宣傳運動主要是針對年輕人的。
3 briefly 9Styo     
adv.簡單地,簡短地
參考例句:
  • I want to touch briefly on another aspect of the problem.我想簡單地談一下這個問題的另一方面。
  • He was kidnapped and briefly detained by a terrorist group.他被一個恐怖組織綁架并短暫拘禁。
4 marketing Boez7e     
n.行銷,在市場的買賣,買東西
參考例句:
  • They are developing marketing network.他們正在發展銷售網絡。
  • He often goes marketing.他經常去市場做生意。
5 automated fybzf9     
a.自動化的
參考例句:
  • The entire manufacturing process has been automated. 整個生產過程已自動化。
  • Automated Highway System (AHS) is recently regarded as one subsystem of Intelligent Transport System (ITS). 近年來自動公路系統(Automated Highway System,AHS),作為智能運輸系統的子系統之一越來越受到重視。
6 hierarchy 7d7xN     
n.等級制度;統治集團,領導層
參考例句:
  • There is a rigid hierarchy of power in that country.那個國家有一套嚴密的權力等級制度。
  • She's high up in the management hierarchy.她在管理階層中地位很高。
7 coordinate oohzt     
adj.同等的,協調的;n.同等者;vt.協作,協調
參考例句:
  • You must coordinate what you said with what you did.你必須使你的言行一致。
  • Maybe we can coordinate the relation of them.或許我們可以調和他們之間的關系。
8 coordinated 72452d15f78aec5878c1559a1fbb5383     
adj.協調的
參考例句:
  • The sound has to be coordinated with the picture. 聲音必須和畫面協調一致。
  • The numerous existing statutes are complicated and poorly coordinated. 目前繁多的法令既十分復雜又缺乏快調。 來自英漢非文學 - 環境法 - 環境法
9 uncertainty NlFwK     
n.易變,靠不住,不確知,不確定的事物
參考例句:
  • Her comments will add to the uncertainty of the situation.她的批評將會使局勢更加不穩定。
  • After six weeks of uncertainty,the strain was beginning to take its toll.6個星期的忐忑不安后,壓力開始產生影響了。
10 inefficient c76xm     
adj.效率低的,無效的
參考例句:
  • The inefficient operation cost the firm a lot of money.低效率的運作使該公司損失了許多錢。
  • Their communication systems are inefficient in the extreme.他們的通訊系統效率非常差。
11 contingency vaGyi     
n.意外事件,可能性
參考例句:
  • We should be prepared for any contingency.我們應該對任何應急情況有所準備。
  • A fire in our warehouse was a contingency that we had not expected.庫房的一場大火是我們始料未及的。
12 jointly jp9zvS     
ad.聯合地,共同地
參考例句:
  • Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分別承擔。
  • She owns the house jointly with her husband. 她和丈夫共同擁有這所房子。
13 determined duszmP     
adj.堅定的;有決心的
參考例句:
  • I have determined on going to Tibet after graduation.我已決定畢業后去西藏。
  • He determined to view the rooms behind the office.他決定查看一下辦公室后面的房間。
14 allocated 01868918c8cec5bc8773e98ae11a0f54     
adj. 分配的 動詞allocate的過去式和過去分詞
參考例句:
  • The Ford Foundation allocated millions of dollars for cancer research. 福特基金會撥款數百萬美元用于癌癥研究。
  • More funds will now be allocated to charitable organizations. 現在會撥更多的資金給慈善組織。
15 encompasses cba8673f835839b92e7b81ba5bccacfb     
v.圍繞( encompass的第三人稱單數 );包圍;包含;包括
參考例句:
  • The job encompasses a wide range of responsibilities. 這項工作涉及的職責范圍很廣。
  • Its conservation law encompasses both its magnitude and its direction. 它的守恒定律包括大小和方向兩方面。 來自辭典例句
16 evaluation onFxd     
n.估價,評價;賦值
參考例句:
  • I attempted an honest evaluation of my own life.我試圖如實地評價我自己的一生。
  • The new scheme is still under evaluation.新方案還在評估階段。
17 systematic SqMwo     
adj.有系統的,有計劃的,有方法的
參考例句:
  • The way he works isn't very systematic.他的工作不是很有條理。
  • The teacher made a systematic work of teaching.這個教師進行系統的教學工作。
18 analyzing be408cc8d92ec310bb6260bc127c162b     
v.分析;分析( analyze的現在分詞 );分解;解釋;對…進行心理分析n.分析
參考例句:
  • Analyzing the date of some socialist countries presents even greater problem s. 分析某些社會主義國家的統計數據,暴露出的問題甚至更大。 來自辭典例句
  • He undoubtedly was not far off the mark in analyzing its predictions. 當然,他對其預測所作的分析倒也八九不離十。 來自辭典例句
19 niche XGjxH     
n.壁龕;合適的職務(環境、位置等)
參考例句:
  • Madeleine placed it carefully in the rocky niche. 瑪德琳小心翼翼地把它放在巖石壁龕里。
  • The really talented among women would always make their own niche.婦女中真正有才能的人總是各得其所。
20 flexibility vjPxb     
n.柔韌性,彈性,(光的)折射性,靈活性
參考例句:
  • Her great strength lies in her flexibility.她的優勢在于她靈活變通。
  • The flexibility of a man's muscles will lessen as he becomes old.人老了肌肉的柔韌性將降低。
21 dictate fvGxN     
v.口授;(使)聽寫;指令,指示,命令
參考例句:
  • It took him a long time to dictate this letter.口述這封信花了他很長時間。
  • What right have you to dictate to others?你有什么資格向別人發號施令?
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