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BEP 63 PP: Indirect Persuasion in a Social Context

時間:2011-03-24 03:28來源:互聯網 提供網友:qf480266   字體: [ ]
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Life is actually a constant exercise in persuasion1, wouldn’t you say? What I mean is we don’t just need to persuade people in the meeting room; actually, we are constantly using the tools of persuasion across a wide variety of situations ranging from serious to casual. In addition to formal situations, everyday persuasions2 include when to meet, whether to extend a deadline, and even such common things as where to have lunch or which movie to see.

So the persuasive3 process we learned in BEP 59 , 60 & 62 is useful not just for formal business situations, but across all sorts of contexts that come up many times every day. You don’t always want to use the indirect approach to persuasion, but it’s often very useful.

Here’s an example of the persuasive process at work in an everyday situation: Julie is persuading her husband, Steve, to try a new vacation spot.

As you listen, see if you can identify the five steps of the Monroe sequence:
1) Getting attention
2) Establishing need
3) Satisfying that need
4) Visualizing4 the future
5) Asking for action

Because this is an informal situation, the language Julie uses is obviously quite casual and she doesn’t include any numbers or statistical5 data; but, as always, a convincing description of the problem in the need step is the key to successful persuasion. And it’s important to state the problem from the perspective of the audience, which in this case is Julie’s husband.


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1 persuasion wMQxR     
n.勸說;說服;持有某種信仰的宗派
參考例句:
  • He decided to leave only after much persuasion.經過多方勸說,他才決定離開。
  • After a lot of persuasion,she agreed to go.經過多次勸說后,她同意去了。
2 persuasions 7acb1d2602a56439ada9ab1a54954d31     
n.勸說,說服(力)( persuasion的名詞復數 );信仰
參考例句:
  • To obtain more advertisting it needed readers of all political persuasions. 為獲得更多的廣告,它需要迎合各種政治見解的讀者。 來自辭典例句
  • She lingered, and resisted my persuasions to departure a tiresome while. 她躊躇不去,我好說歹說地勸她走,她就是不聽。 來自辭典例句
3 persuasive 0MZxR     
adj.有說服力的,能說得使人相信的
參考例句:
  • His arguments in favour of a new school are very persuasive.他贊成辦一座新學校的理由很有說服力。
  • The evidence was not really persuasive enough.證據并不是太有說服力。
4 visualizing d9a94ee9dc976b42816302d5ab042d9c     
肉眼觀察
參考例句:
  • Nevertheless, the Bohr model is still useful for visualizing the structure of an atom. 然而,玻爾模型仍有利于使原子結構形象化。
  • Try to strengthen this energy field by visualizing the ball growing stronger. 通過想象能量球變得更強壯設法加強這能量場。
5 statistical bu3wa     
adj.統計的,統計學的
參考例句:
  • He showed the price fluctuations in a statistical table.他用統計表顯示價格的波動。
  • They're making detailed statistical analysis.他們正在做具體的統計分析。
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